Simplifying registration to boost conversions
My role
Research, Product Design, Brand Design
My team
Business owner
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The Background
Hootenanny offers early childhood music classes kids and parents love.
Something about the history of Hootenanny. How it got to where it is today.
Music for all ages, classes and private lessons, ensembles.
Music together is the company’s bread and butter, but they also have to pay a fee for the material.
Opening a new space across the street.
Have to be careful not to overlap with the Art Annex.
The Business Problem
Registrations were lower than expected?
Check notes on this.
Project Outcomes
X% higher enrollment
compared to (past semester? this time the previous year?)
X% higher conversion on the website
(what’s the best way of measuring this? People not dropping off. Is this being tracked currently?)
Check notes on this.
Key Performance Indicator, Quote or Usability Outcome
Market/Competitive Research
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Key findings/User problems
User Research
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Key findings/User problems
Usability Testing
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Key findings/User problems
Project Goals
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Solution
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Image caption: Which persona it is. To do what. How it’s better than what was there before.
The problem
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The goal
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The solution
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Why it works
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Usability Testing
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Key findings/User problems
Revised Solution
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Image caption: Which persona it is. To do what. How it’s better than what was there before.
What’s different
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Why it addresses the issues
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Key Performance Indicator, Quote or Usability Outcome