Hi, I’m Natalya Hirth
I turn complex problems into clear, intuitive product experiences—combining research, systems thinking, and thoughtful design to make things work better for people.

UpMetrics Stories 2.0

I led the redesign of UpMetrics’ Stories experience, making it easier for impact organizations to capture, organize, and understand qualitative data through a more intuitive reporting tool.

Research, Product Design

Lingo Live Web App Redesign

I reimagined a coaching platform to deliver more ROI by collecting better data and reporting on it more clearly.

Research, Product Design

LifeLabs Learning Web App

I created personalized learning experiences to increase learner engagement and client renewals.

Research, Product Design

Lingo Live Web App Features

I created a series of surveys and emails to help learners set goals, record progress and benefit from 360 team feedback.

Research, Product Design